South Walton Fashion Week | Origins & Mission
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Origins & Mission

we celebrate high fashion

South Walton Fashion Week (SWFW) was created in 2013 by the Cultural Arts Alliance of Walton County (CAA) as a way to showcase South Walton’s growing fashion scene and increase cultural tourism while raising funds for the CAA’s Art For All Program, which provides much-needed arts education dollars to teachers, students, artists and arts organizations.

SWFW is a large-scale, multi-day series of events taking place in beautiful resort communities along Northwest Florida’s Gulf Coast. SWFW celebrates high fashion by featuring emerging designers and models, local and national designers, stores and boutiques, runway shows, and special events.

SWFW is presented by Visit South Walton and produced by the Cultural Arts Alliance of Walton County in partnership with Monark Events.

Team Members

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Executive Producer

Jennifer Steele

South Walton Fashion Week

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Production Director

Hillary Fosdyck

Monark Events

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Production Director

Briane O’Dell

Monark Events

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Marketing Coordinator

Melissa Wheeler

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Programs Coordinator

Emme Wood

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Event Director

Jennifer Smith

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Director of Admin & Box Office

Lee Greene

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Volunteer Coordinator

Renee McCalmont

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Hair Director

Michael & Erin Jordan

Vivo Spa & Salon

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Technical Direction

RCS Productions

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Bookkeeper

Donna Vann

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Graphic Design

Jami Ray

Outright Social